Corporate Events Are Evolving
With all the technological advancements, everything related to businesses including corporate events has evolved as well. Modern technology has made it easier for businesses to plan and manage corporate events while revealing how these events could be better translated into profits and growth.
From small-scale employee appreciation events to large-scale trade shows and conferences, corporate events have become a mandatory part of the marketing strategy of several corporations.
In fact, a recent survey conducted by HBR (Harvard Business Review) with 700 business executives revealed that 93% of the executives stress on hosting corporate events and this included 57% who give this a high priority. A large majority (85%) of the respondents also confirmed that their organizations prefer and prioritize sponsoring events.
With that said, the marketers today, especially those working for the corporate sector or as corporate event planners, are under a lot of pressure to bring value to the businesses through these events. And this pressure is only increasing every day!
However, this was all the more difficult until recently when there was no trusted and efficient way of tracking event activities of a certain scale. Today’s generation, on the other hand, has event marketing software that can be used to track the value of corporate and other events. With these, even the degree to which these events become profitable for corporations can be gauged.
Since the introduction of it, the event industry has evolved rapidly and has come a long way. And while corporate events are evolving for a number of reasons, the credit for major improvements belongs to technological advancements.
The Impact of Technology
Everyone in today’s age is aware of the explicit use of technology and how everything in this world has become easier, integrated, and systemized because of the technological influence. Likewise, those organizing corporate events are no stranger to this truth.
So, how is technology actually influencing the events industry? Well, for the most part, it is our smartphones that have brought the revolution!
From Papers to Mobile
If we travel back a decade and look at how corporate events used to be then, we can easily picture all the manual arrangements and overt use of paper. There used to be printed invitations that were sent through the mail and the attendees’ utilized paper pads to note things down. Likewise, the organizers used paper-based activities to develop the audiences’ interest and make meetings and conferences interactive. But that’s not the case anymore!
Today, event invites are sent via emails and all the other tasks have gone from being paper-based to screen-based. Those engaged in event organization utilize applications, software, and online platforms to make corporate events interactive and engaging. And this is done to achieve the following:
- Make an impression
- Improve audience engagement
- Environment-friendliness (by not utilizing paper)
- Easy organization and management
In a nutshell, corporate events are evolving with every passing moment, and all that the latest technology is actually doing is introducing easy solutions to problems that create unimaginable stress-full experiences for both the corporate event organizers and the attendees.
Looking for someone who can help you pull off a successful event while using all the latest technologies and bring you maximum returns? Connect with the team at Scottsdale Corporate Events today!