7 Tips to Plan a Successful Launch Party You may have just launched a new product or started a new company, and you want to spread the word.
The best way to get the word out there and celebrate is to throw a launch party.
But how do you make sure it’s memorable and not just another party; after all, this party will be
your way of highlighting your new product or business and showcasing it to the world.
You need to make sure you throw a party that will have the desired effect on your guests. Start by
having an apparent reason for why you are having the party; is it to promote a product, to network, or to
spread awareness? Once you have your reasoning, it’s time to start planning:
Build Hype for a Successful Launch Party
Start building hype around your product or business to get people excited about your party. Since you’re
launching something new, you need a way for people to be excited about it without fully knowing what
it is. Create teaser campaigns and have people talk about them on social media to create buzz.
Create an Exclusive Guest List
Exclusivity is key. If you want the right people to attend your party, you need to curate a guest list
relevant to your launch. For example, if you’re launching a makeup product, you want to
invite potential buyers, people from the fashion industry, and popular makeup bloggers.
However, if you’re launching a tech business, your guest list will be completely different; you’ll have
potential investors, tech professionals,s and bloggers. You don’t want to invite people who have no
interest in your launch – they will be there for the party and add no value to your business. 7 Tips to Plan a Successful Launch Party
Choose a Unique Venue
Most launches happen in hotels, bars, and even conference rooms. These can become mundane and
quite boring. If you want an above-average launch party, try booking a hangar. Hangars are large spaces
that can be created into anything. You can realize your vision without any
preexisting décor and placement restrictions. If you want to book hangars in the Scottsdale, AZ,
area, click here.
Create an Experience
Provide a hands-on experience for guests where they can feel involved in the party. Let
them try your product or create an experience that lets them learn about your business.
Speeches can be long and tedious, so keep them short and sweet and let guests be introduced to your
launch of the product through an experience.
Have Memorable Entertainment
Keep a large chunk of your budget for entertainment. If you want your launch party memorable,
you should try hiring a known band that might be easy to get your hands on. Or if you choose to have a
DJ, keep some other entertainment to leave people in awe of the experience.
Get Your Guests to Post on Social Media
Make it clear through placards on centerpieces and posters around the party that you want people to
share their experiences on social media. Create a unique hashtag for them to share their posts on. This
way, your guests will create chatter and hype for your launch. 7 Tips to Plan a Successful Launch Party
Have Relevant Giveaways
Plan giveaways for your guests when they leave the party. This could be your product or then
something related to your business. This way, your guests will continue to talk about the launch even
after leaving.
We hope these steps help you plan your launch party. Good luck! 7 Tips to Plan a Successful Launch Party