The Evolution of Corporate Events

Corporate Events Are Evolving

With all the technological advancements, everything related to businesses including corporate events has evolved as well. Modern technology has made it easier for businesses to plan and manage corporate events while revealing how these events could be better translated into profits and growth.

From small-scale employee appreciation events to large-scale trade shows and conferences, corporate events have become a mandatory part of the marketing strategy of several corporations.

In fact, a recent survey conducted by HBR (Harvard Business Review) with 700 business executives revealed that 93% of the executives stress on hosting corporate events and this included 57% who give this a high priority. A large majority (85%) of the respondents also confirmed that their organizations prefer and prioritize sponsoring events.

With that said, the marketers today, especially those working for the corporate sector or as corporate event planners, are under a lot of pressure to bring value to the businesses through these events. And this pressure is only increasing every day!

However, this was all the more difficult until recently when there was no trusted and efficient way of tracking event activities of a certain scale. Today’s generation, on the other hand, has event marketing software that can be used to track the value of corporate and other events. With these, even the degree to which these events become profitable for corporations can be gauged.

Since the introduction of it, the event industry has evolved rapidly and has come a long way. And while corporate events are evolving for a number of reasons, the credit for major improvements belongs to technological advancements.

The Impact of Technology

Everyone in today’s age is aware of the explicit use of technology and how everything in this world has become easier, integrated, and systemized because of the technological influence. Likewise, those organizing corporate events are no stranger to this truth.

 

So, how is technology actually influencing the events industry? Well, for the most part, it is our smartphones that have brought the revolution!

From Papers to Mobile

If we travel back a decade and look at how corporate events used to be then, we can easily picture all the manual arrangements and overt use of paper. There used to be printed invitations that were sent through the mail and the attendees’ utilized paper pads to note things down. Likewise, the organizers used paper-based activities to develop the audiences’ interest and make meetings and conferences interactive. But that’s not the case anymore!

Today, event invites are sent via emails and all the other tasks have gone from being paper-based to screen-based. Those engaged in event organization utilize applications, software, and online platforms to make corporate events interactive and engaging. And this is done to achieve the following:

  • Make an impression
  • Improve audience engagement
  • Environment-friendliness (by not utilizing paper)
  • Easy organization and management

 

In a nutshell, corporate events are evolving with every passing moment, and all that the latest technology is actually doing is introducing easy solutions to problems that create unimaginable stress-full experiences for both the corporate event organizers and the attendees.

Looking for someone who can help you pull off a successful event while using all the latest technologies and bring you maximum returns? Connect with the team at Scottsdale Corporate Events today!

 

17 Sports Tourism Trends for 2017

Clay Partain, director of sports market sales for Visit Salt Lake, is on the frontlines of sports tourism trends. This year, Salt Lake City will host the USA Fencing National Championship and July Challenge Athlete Packet and USA Judo Senior National Championships. “Destinations are lucky to usually get one or two of those every couple of years, and we are now averaging one of those a year,” he says.

The timing couldn’t be better. Partain says he’s seeing a “huge rise in sports” where fans are more interested than ever. “It’s like a gold rush and everybody is realizing their potential and wants their events everywhere,” Partain says.

As a result, sports planners are becoming more educated on what destinations can provide them, he says. That, in and of itself, is a trend driving the industry to new heights. To get an idea of what’s ahead, we consulted leading minds in the field to compile this list of 17 sports tourism trends to watch in 2017.

1. Authentic experiences. Event planners want an experience they can only find in your city, says Jennifer Hawkins, executive director of sports development at SportsPITTSBURGH. Decide what makes your city unique, whether it’s a museum or new restaurants, and celebrate the hot spots.

 2. Growth of nontraditional sports. Think e-sports, which have sold out Madison Square Garden, Staples Center and Oakland, California’s Oracle Arena. “These tournaments are garnering more attendance than NBA games,”says Lawrence Hamm Jr., sports development manager at Destination DC. “Cities are going to be looking at what’s next for competition, not just traditional sports.” Hamm also points to a Spikeball national championship held in October 2016 on the National Mall and Washington’s bid to host the Gay Games in 2022. Other growing sports include gay flag football, wakeboarding, drone racing and orienteering.

3. Visitors want a vacation after the event. “Millennials are looking for cities that offer an extra day or two of activities,” Hawkins says. “They want outdoor adventures, Airbnb and attractions, such as a craft brewery, only a short stroll (or Uber ride) from a lively downtown with great food and nightlife.”

4. Cities are chasing futbol. The heavy pursuit of United Soccer League and Major League Soccer franchises is driving the development of new soccer complexes.  That trickles down to youth soccer programs. Because franchises want to be in cities with strong, local grassroots support for the sport, says Ray Hoyt, president of Visit Tulsa (Oklahoma) and Tulsa Sports Commission. Hoyt says that’s led to a spike in popularity soccer hasn’t seen in this country in two decades.

By Dawn Reiss, January 30, 2017