Venues of North Scottsdale

Venues of North Scottsdale

Venues North Scottsdale maintains a heavy calendar of events and produces every type of event possible. From the traditional hotel ballroom and convention center environments to highway tunnels, open fields, and urban streets. We have many testimonials in all categories for our innovative and globally spectacular productions.
Providing our clients with an experience unparalleled by any other production company in the business. First of all our group offers the most client-centric approach when collaborating with your vision.  Our goal is to leave a lasting impression.

Additionally, with our full line of Audio Visual Equipment, including HD Video, Sound, Staging, and Lighting services, we use the latest technology to make your event shine! Audio Equipment being heard crisply and succinctly is key to any event you are planning. Our expertly engineered audio reinforcement packages custom designed for your event in your venue for your size audience and room layout. We use pro audio and staging to construct the foundation of a world-class experience. After adding lighting and LCD displays and sound systems, your audience is left with a jaw-dropping production experience.

They know their business inside and out!

Furthermore “Venues of North Scottsdale’s team is one of the most high-energy, bright, competent groups I’ve had the pleasure of working within this industry. In addition, they know their business inside and out and are a delight to work with. Our team has the ability to take full responsibility for a project and really get things done. Knowing when key decisions should be brought back to the client is what we do.

I appreciate having someone with their knowledge and expertise in my court during the planning times. Therefore I would recommend Venues of North Scottsdale wholeheartedly to others who are planning events and meetings. They are top notch.”

Planning An Event Or Creating An Experience

Planning An Event Or Creating An Experience?

Even before all the latest state of the industry reports and figures are out, it’s safe to say 2016 was a good year for the meeting and events industry. Over the past few years now, one of the main trends has been the push towards more creative, engaging, and experiential events.

Basically, getting the logistics right is not the event professional’s main challenge anymore. It’s moving from planning another event to creating a multifaceted experience for the attendee. There are a few approaches to achieving this and while each can work solo, or in tandem with the rest, Genioso recommends mixing it up for maximum results.

Your audience: Customer-centric experiences

Forget the “Content is king” mantra for a minute. The audience is king! Because they’re investing their money and valuable time to attend your event. You have to provide the type of experience and value your customer will expect.

Sure, attendance numbers are sitting pretty today, but this also means the audience expects more than ever. Events need to be tailored according to what the customer cares about and how they learn. Always consider two things:

  • Who’s going to attend and why?
  • How can you meet, or preferably exceed their expectations?

Analyzing the audience’s demographics and preferences is important. Millennials (also known as Generation Y) is a word thrown around a lot lately and for a good reason. As one of my favourite speakers Rob Davidson puts it in an article on’s blog:

“The people who will determine the future design of conferences are Generation Y, those born between 1977 and 1995, who are on the way to becoming the dominant age-group.” – Rob Davidson, Managing Director at MICE Knowledge

Tailoring the event experience according to the audience tends to produce some great benefits:

  • improves brand perception;
  • boosts word-of-mouth marketing;
  • increases attendance in the long run;
  • better attendee engagement;
  • more efficient learning.

Technology: Licensed to engage

The push towards more experiential events is largely inspired by the needs of this new generation of always-connected, mobile-wielding attendees to be engaged and to network in a more natural way. This is where event technology can make a huge difference. Audio and visual cues improve the effectiveness of learning processes, but mobile is now the key part of the winning formula in the way it brings more engagement opportunities.

Beyond the engaging aspect, mobile is great for collecting data. The more you know, the better you can do. Mobile apps today allow event planners to collect and track more data than ever.

Event technology is there to provide some key benefits:

  • extends your reach;
  • better attendee engagement;
  • access to real-time data tracking;
  • more detailed post-event information;
  • improves marketing follow-up.

Venues: Part of the meta game

Venues are now part of the meta game. As event planners are starting to look for interesting places to hold their next event, more and more unconventional venues are popping up on the map. Still a matter of knowing your audience, though, because you can’t hold a business event at a swimming pool. Or can you?

An interesting venue can completely transform the attendee’s perception of your event. It can challenge your audience in a number of ways that technology can’t achieve just yet.

Venues are already being used as a key element of making an event more memorable. Some of the potential benefits include:

  • improves brand perception;
  • boosts word-of-mouth marketing;
  • better attendee engagement;
  • greater entertainment value;
  • more networking opportunities.

Event immersion: Stimulate the senses

Attendees require a different level of stimulation and interactivity. Multi-sensory experiences is a relatively new approach to creating memorable events. The idea here is to involve as many of the senses as possible. Introducing even a single additional sense on top of sight and sound can be quite stimulating and leave a lasting impression on your audience.

Then there’s taking out one of the senses in order to heighten another. Like reducing the ability to see something for the purpose of enhancing the sense of touch or smell. This challenges the audience to experience event activities in new, memorable ways and yields some excellent results:

  • increases brand awareness;
  • greater entertainment value;
  • improves brand perception;
  • boosts word-of-mouth marketing.

Sustainability: The feel-good factor

Events tend to produce a lot of waste. Most people would rather be part of the solution, as opposed to being part of the problem. Consider green practices and wellness initiatives as a way to improve the event experience. You’d be surprised at how positively your audience responds to being at an event that cares about the environment, or the well-being of the local community.

Waste management schemes and sustainable catering are just some of the steps you can take to “green” your event. Green practices actually contribute to the attendee experience and benefits your brand:

  • improves brand perception;
  • boosts word-of-mouth marketing;
  • possible cost reductions in the long term;
  • the feel-good factor for everyone!

The Sharpest Tool in the Shed: Better together

We are social animals. Online interactions are great, but communicating face to face is still our most natural way or interacting. A great event experience is the one where we get to meet other people, create new business opportunities and even, hopefully, make lasting friendships. Creating an environment for connections and getting people together is still one of the main values an event has to offer. Event tech is there to enhance that experience, not be the mainstay.

Millennials again! Generation Y in particular has that constant urge to expand their networks, because they see it as key to growing professionally. This is my favourite approach and offers some top, top benefits:

  • better attendee engagement;
  • improves brand perception;
  • boosts word-of-mouth marketing;
  • more networking opportunities.

Don’t know about you, but the idea that the meeting and events industry is focusing more than ever on experiences has me very excited as an event-goer. At Genioso we’ll cover the most inspirational and notable examples of experiential events throughout 2017, so by all means – follow us onfacebook and twitter!

Featured image: derivative of a photo by Jonas Ogrefoln licensed under CC0 1.0 

Get Out of Your Own Way to Get More Creative

Get Out of Your Own Way to Get More Creative. Who would have thought that knowledge could be a curse? But when it comes to creativity, what we’ve learned along the way can subconsciously limit our way of thinking up new ways to tackle some of our tough challenges. That’s one of the many things I learned from innovation consultant and keynote speaker Susan Robertson of Sharpen Innovation in just one half-hour campfire session at IMEX America this year.

“We all have cognitive biases we use to make assumptions based on our experience and knowledge. Step one toward being more creative is to get around those biases,” she told us, turning to the flipchart.

So how exactly are we supposed to do that? Smash your assumptions, she said. “Ask, ‘What if that doesn’t have to be true?’”

Start by listing everything you think you know about the topic at hand. She told us to list all the facts, givens, and obvious things, no matter how trivial they might seem. Some prompts she gave us include filling in the blanks on the following:

It must…

You can’t…

Clients always…

Everyone knows…

Well of course we have to…

The first topic she gave us to get creative about? Salad dressing. OK, so it comes in a bottle, is liquid, is something you put on salad to make it taste better, etc. Then she had us pick just one of the many assumptions we listed to smash.

One of the groups in our campfire picked the “has to be in a bottle” assumption. So if it didn’t have to be in a bottle, how would you deliver it? Their ingenious solution was to have it in the form of a pellet that you put in your mouth along with a forkful of greens. It would dissolve and mix with the greens right in your mouth—no fuss, no muss, and, of course, no bottle!

Salad dressing is pretty straightforward, but what if what you were trying to get creative about was how to make meetings more efficient? As with salad dressing, we first listed all the assumptions we held around meetings (have to bring a group together, have an agenda and a presenter, have start and end points, etc.) and efficiency (no tangents, timekeeper, get the most done in the least amount of time, etc.).

Then each small group at the campfire picked just one of our assumptions to smash—my group did away with the agenda and came up with a solution that looked a lot like Open Space.

More about creative

While that can be a good solution for some types of meetings.  Say where the goal is to build relationships, share expertise, and brainstorm solutions, you also have to keep in mind that some assumptions can’t be smashed, she said. For example, if the goal of the meeting was to communicate the new corporate mandate. Open Space type of scenario probably wouldn’t be an effective choice. And some industries, such as the pharmaceutical business, have hard-and-fast regulations that must be adhered to. And yet there’s still room for creativity if you can choose a more smashable assumption—and there’s always a few you can do away with.

I love this tool, and have already used it a bunch of times to come up with solutions to some things that I have known for a long time aren’t working optimally. Ergo couldn’t quite get a handle on how to think differently about them.

Thanks to Susan. In one half hour, giving me something that I can and do use that’s easy to implement. But, most of all, really works! Long live neuroscience! Those who parse it for us laypeople to come up with strategies for making our brains work for us.

by in face2face

PR Tools This PR Pro Can’t Live Without

 PR Tools This PR Pro Can’t Live Without
Meghan Ely

PR Tools This PR Pro Can’t Live Without. When you’re balancing floor plans, color palettes, vendors and design schemes, it can be difficult to find time to incorporate public relations into your day-to-day routine. Of course, we all know how vital PR is to growing your business and bringing in more prospects. The question is: How can we prioritize PR without sacrificing valuable time?

Over the years, I’ve learned a thing or two about streamlining public relations and keeping things as efficient as possible. Although I’ve tried more programs and apps than I can keep track of, there are a handful that I’ve grown to love and have become seamlessly integrated into regular operations.

Let’s take a look at some of my favorites:

HARO and SourceBottle
In short, these two programs are lifesavers
. Rather than having to scour the Internet for press leads, HARO (Help a Reporter Out) and SourceBottle connect you directly with the press contacts. Essentially, reporters work with these programs to provide the topics that they’re working on and, with a free account, you can receive a digest of available topics to share your expertise on. It doesn’t get simpler than that!

Believe it or not, Twitter isn’t just for trending hashtags and sharing your lunch
. Twitter Lists are a feature that is often overlooked, but tremendously useful. I create lists for different sets of media contacts so I can catch up all in one place, without being distracted by the likes of cat videos and the latest Kardashian scoop. It puts all of the people you need to keep up with in one place. Making it much easier for you to stay on top of press leads.

Two Bright Lights
Many wedding pros may be familiar with Two Bright Lights.  But don’t always take advantage of its features.
In addition to organizing galleries for real weddings and styled shoots, it allows you not only to submit to publications but also to check press requests from multiple outlets.

DropBox and Google Drive
Gone are the days of losing that media list you worked so hard on or the email template that has been ever so helpful
. DropBox and Google Drive are equally useful cloud-based storage programs that allow you to access your files from any device, whether you’re at the coffee shop or on the subway.

This is especially great for the wedding pros in the crowd. As we all know real wedding submissions require input about the Big Day fro the happy couple.

This is best done with insight from your clients, but interviewing them personally isn’t always feasible. Enter Wufoo–a simple-to-use form builder that allows you to create a questionnaire for couples to complete at their convenience. Voila! We’ve also found numerous other ways to use Wufoo to streamline our day-to-day. Including but not limited to prospective inquiries and follow-up surveys. Don’t be afraid to experiment with a program that you’ve never used before. You may just find out it’s the perfect solution!

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast. 

Photo by Aaron Watson Photography

How to Work with Eccentric, Disorganized Creatives

Let’s face it, designers can be wacky. As a meeting planner, you’ve probably encountered your fair share of eccentric, opinionated, and disorganized designers—especially when they’re outside contractors. Yet if you want to make your event a success, you know you need them. So what can you do?

Here’s the good news: With a few tweaks to the way you work together, your graphic designer can become one of your biggest allies. Here are three keys to working with designers that will ultimately help improve your work process and bring your vision, and most importantly, your client’s vision to fruition.

Communicate with Words and Visuals. Have you ever outlined your ideas to your designer only to have the first round of layouts appear completely out of left-field? Equipping your designer with the right information from the start goes a long way toward getting just the right look and feel for your event.

Tani embraced a client’s love of Hawaiian watercolors to design a conference theme.

The more examples you can bring to the table of what you like and what you don’t—from overall themes to specific fonts, colors, and imagery—the more your materials will flourish. I recently had a client who loved Hawaiian watercolor paintings, and we were able to wrap an entire event around that design theme. Creative freedom is a wonderful thing, but really understanding the meeting or event’s vision and effectively communicating it to your designer is paramount.

Defining Those All-Important Due Dates. How is it that some of the most important deliverables—like your printed collateral—always end up as last-minute ordeals? Thankfully, there’s a simple way to avoid the stress. For starters, once you’ve established your key delivery dates, request a formal production schedule from your designer based on those precise dates.

In addition, it’s important to remember that all good things take time to develop and an effective creative campaign is no exception. So be sure you and your designer create a realistic production schedule that takes into account all the steps of a successful campaign, from design to printing to shipping. The designer needs time to conceptualize, research, develop, present, revise, finalize, and coordinate for print. Then the printing process has its own schedule, needing time for setup, ordering stock, reviewing proofs, printing, re-proofing, drying, trimming, binding, mounting, packaging, and shipping. And shipping should never be taken for granted—even the most efficient outfits encounter traffic and weather delays. Finally, don’t forget to build in a buffer for the potential hiccups that always seem to arise.

Instilling Trust in Your Relationships

Even under the best circumstances, a well-formulated production schedule can easily go askew—pulling rabbits out of hats is often just part of the job, right? Last-minute, complex, or even forgotten items are inevitable so having a trusted relationship with your creative partner can pay dividends in crunch time.

As with any good working relationship, these partnerships take time and effort to develop. Just as you have nurtured relationships with hotels and production companies, your designers have their own competent vendors that can help when the chips are down, including printers, sign producers, specialty item vendors, and shippers. When your back is against the wall, don’t be afraid to reach out to your creative partners to help you deliver your products, as expected, on time, or sometimes even out of thin air.

There’s a reason why you were hired for your position—because you’re great at what you do. Your best work likely results from the trust your client has placed in you. Learn the right way to place this trust in your creative team and the results can be equally dazzling. Set clear expectations, outline your vision, and establish mutually-agreeable timelines. The better you can organize and communicate with your designers, the more likely it is you’ll end up with showcase-worthy materials and, more importantly, highly valued, long-lasting partnerships.

Devin Tani, an innovative designer based in Portland, Oregon, runs a creative studio specializing in the meeting and incentive industry. From graphic design, promotional, and copywriting services to a comprehensive array of printing and finishing solutions, Devin has worked with clients such as Chevron, Goodyear, and Gallo Wines for over a decade, helping them elevate the attendee experience.

The 2016 CMI 25 meeting and incentive companies

The 2016 CMI 25 meeting and incentive companies

Happy Birthday CMI 25!
Our listing of the top independent meeting planning companies started in 2007 with a focus on the corporate market and we’ve remained true to that original concept: First of all what follows is a select directory of the biggest independents that understand corporate priorities like strategic meetings management, creative incentive design, and great service. To be relevant to our U.S. readership, we’ve also remained focused on third parties with business operations in the U.S. (When we include companies headquartered outside the U.S., we allow them to list only the meetings planned and executed out of their U.S. offices.)

A few things have changed, of course. More than one-third of the companies on that original list have been replaced over the years, and we now offer companies the option in the digital edition and in the tablet magazine to add a gallery of event photos and additional executive photos in their listings to give you a view of its creative capabilities and leadership team. After a decade, the CMI 25 remains a unique resource in our industry. If you’re looking for an experienced partner for your corporate meetings and incentives, dive in.

View the full-featured CMI 25 listings in the DIGITAL EDITION

The 2016 CMI 25 companies:

Aimia Proprietary Loyalty U.S. Inc., Minneapolis, MN

ALTOUR International Inc., Minneapolis, MN

American Express Meetings & Events, Jersey City, N.J.

Ashfield Meetings & Events, Ivyland, PA

BCD Meetings & Events, Chicago, IL

Bishop-McCann, Kansas City, MO

BI WORLDWIDE, Minneapolis, MN

ConferenceDirect , Los Angeles , CA

Creative Group Inc., Appleton, WI

CWT Meetings & Events, Minnetonka, MN

Enterprise Events Group Inc., San Rafael, CA

Fox World Travel, Oshkosh, WI

ITA Group Inc., West Des Moines, Iowa

Maritz Global Events, Fenton, Mo.

McVeigh Associates, Ltd. , Amityville, N.Y.

Meeting Alliance, Robbinsville, N.J.

Meeting Expectations, Atlanta, GA

Meetings & Incentives Worldwide Inc. , Caledonia, Wis.

Meridian Enterprises Corp., Hazelwood, Mo.

MotivAction, Minneapolis, MN

Omega Meetings & Incentives, Fairfax, Va.

Five Star Exclusive Celebrity Hangar Treatment

We are now offering Five Star Exclusive Celebrity Hangar Treatment in Private Hangar.  Or how about an Extraordinary Arizona Desert Sunset at an Unforgettable Ranch.

Therefore corporate events are ever more drawn to unique sites that offer both privacy and maximum personalization. Most noteworthy is gone are the days of wide-eyed hotel guest lounging poolside a measly few yards away.

The team at Venues of North Scottsdale allows every element of your event to sing in perfect harmony.

In addition we have worked with

Fortune 500 , Sports Agencies , Fashion Shows

Trade Shows • Concerts • Conventions • Meetings

Non-Profit , Black Tie Galas , National Brand Product Launches

Venues of North Scottsdale is the best choice to help your dream become a reality

In addition we provide our clients with an experience unparalleled by any other venues in Scottsdale. Offering the most client-centric approach when collaborating with your vision.

Finally select your venue from our collection and our  extraordinary team of seasoned event professionals will collaborate with your group to design an experience like none other.

World-class catering, audio visual solutions, dynamic furniture, décor, entertainment and event managers to take care of the details are all part of the package.

In conclusion we are the best way to build exceptional experiences from the ground up. Unique venues for planners who are ready for something different.  Furthermore the flexibility of the our spaces provide for a blank canvas for your imaginative occasion planning.  You can alter this space to fit nearly any style of event. Call us today to see how our hangars can serve as your next fabulous event.

We are much more then a culinary company

We are much more then a culinary company.  Venues of North Scottsdale’s preferred caterers present culinary experiences focused on inventive menus with the highest caliber of service in our industry. Our catering menus and styles of service are tailor-made to suit your goals and budgetary requests.  Whether your event calls for a cocktail reception for 500. Seated coursed dinner with wine for 2500, or a commercial conference closing mixer for 3,000.

Furthermore our teams execute luscious, trend setting culinary design with attention to every detail.


 The focus is on you and your guests

Venues of North Scottsdale offers more than a catering company. We offer a culinary team focused on delivering experiential events for a clientele who have seen it all. They are sustain-ably aware, inventive and passionate about food! Event professionals and chefs entertain as you indulge. Book your next exclusive event with us at Venues of North Scottsdale. Venues that accommodate every detail from the décor to more. We thrive on exceeding client expectations and delighting guests, down to every refined detail.

The specialty is custom building menus around your needs and wants. If there are any culinary requests that you desire, please bring your requests to our attention and we will work your wishes into your special day/event.

Also, please bring any allergy issues to our attention. Therefore we make our menu selections in house and recipes can be augmented to eliminate concerns regarding celiac (gluten), soy, lactose, nut/peanut, shellfish/ fish and any other food sensitivities or intolerance.

In addition all of our food is cooked to the required minimum temperatures. Upon request, we will cook to your specifications. However, consuming raw or undercooked meats, poultry, seafood, or eggs may increase your risk of food-borne illness.

With over 25 years of experience, offering wonderful homemade foods with personalized service & competitive pricing, VNS has become known as one of the best caterers in Arizona.
We are happy to work with you to fit your menu and/or your budget needs. Especially relevant we look forward to serving you and your guests.