Merchandise Branding Bring Cohesion

Merchandise and Branding to Bring Cohesion to Your Event…Why hold events? Regardless of your event type, the main purpose of holding an event is to bring awareness to your brand. Events are held to present that brand in a positive light, to make stakeholders become more emotionally invested, and to give consumers a stronger understanding of the brand’s positive aspects.

Your brand could be something as large as a multi-national corporation, or something as small as a child. The event, in turn, could be a global awards ceremony for staff from all around the world, or little Emily’s birthday party. The purpose of the events in these cases is the same, even though the scope varies. Both events, in order to succeed, have a requirement that the attendees view their host in a positive light. They also need to be clearly defined as events that are designed to fulfill a particular need.

This is where branding, and by necessary extension, marketing, becomes involved. The event host needs to have a cohesive brand. This brand gives a point of focus for any recognition that comes as a result of the event, and is also the rallying point around which the event itself is built. In the case of the child’s birthday, the brand and the event host are one and the same, with Emily being both the host and the focus of her event. For larger events, however, the brand/host definition can be less distinct, with event organisers rarely being the organisation’s figureheads, and clarity is only achieved through effective branding, marketing and promotion.

Promotional products and branded merchandise offer an exceptional platform for building brand awareness, recognition, and emotional connection. There are five broad stages during the event management timeline where branding and merchandising are important, and if utilised effectively as part of a strong branding strategy, promotional products have the capacity to create unsurpassed visual cohesion for an event.

The five promotional stages are:

1. Invitation;
2. Set-up;
3. Event day;
4. Giveaways, and
5. Follow-up.

Obviously an extremely simple breakdown of the event timeline. These stages serve to show different product strategies required throughout the event planning calendar.


Five Star Exclusive Celebrity Hangar Treatment

We are now offering Five Star Exclusive Celebrity Hangar Treatment in Private Hangar.  Or how about an Extraordinary Arizona Desert Sunset at an Unforgettable Ranch.

Therefore corporate events are ever more drawn to unique sites that offer both privacy and maximum personalization. Most noteworthy is gone are the days of wide-eyed hotel guest lounging poolside a measly few yards away.

The team at Venues of North Scottsdale allows every element of your event to sing in perfect harmony.

In addition we have worked with

Fortune 500 , Sports Agencies , Fashion Shows

Trade Shows • Concerts • Conventions • Meetings

Non-Profit , Black Tie Galas , National Brand Product Launches

Venues of North Scottsdale is the best choice to help your dream become a reality

In addition we provide our clients with an experience unparalleled by any other venues in Scottsdale. Offering the most client-centric approach when collaborating with your vision.

Finally select your venue from our collection and our  extraordinary team of seasoned event professionals will collaborate with your group to design an experience like none other.

World-class catering, audio visual solutions, dynamic furniture, décor, entertainment and event managers to take care of the details are all part of the package.

In conclusion we are the best way to build exceptional experiences from the ground up. Unique venues for planners who are ready for something different.  Furthermore the flexibility of the our spaces provide for a blank canvas for your imaginative occasion planning.  You can alter this space to fit nearly any style of event. Call us today to see how our hangars can serve as your next fabulous event.

Something to offer everybody

Something to offer everybody. Venues of North Scottsdale has something to offer everybody. Perfect for galas, fundraisers, holiday parties, and other corporate events. Scottsdale Airport’s runway in the background is a great conversation starter for guests as they dine, dance, and socialize. Also we look forward to helping making your next corporate event rock!


Event Management | Creative & Unique Event Design Vendor Selection, Management and Booking Coordination of: Branding | Entertainment | Catering Activities | Decor | Floral | Giveaway | Staffing Venue Selection and Custom Fabrication We are a one stop shop event management agency and can help coordinate every aspect of your event from registration to post event ROI evaluation. Each of our clients gets access to the fantastic team of local Arizona event vendors.  Vendors we trust and have worked with for many years. We only work with the best and ensure our clients receive superb service at their events.

Therefore at Venues of North Scottsdale we understand that putting on a successful fundraiser is more than just planning a great event.  Because it requires getting the most out of the budget and focusing on specific non-profit event goals. In addition we work closely with all of our non-profit clients to ensure that the charity’s mission shines and resonates with the guests. Finally this team has planned everything from non-profit galas, 5k races, food and wine festivals and private auction events.