The Importance of Entertainment at a Corporate Event

Reasons Why Live Entertainment Is Important at Any Corporate Event

If you are planning a corporate event, you definitely would want to get the most out of it. To make the event successful, you make sure that all the major things including the venue, decoration, and food are par excellence.

However, one of the most easily neglected aspects of any corporate event is entertainment. The planners easily over-look this significant feature of any event.

That’s why we share with you some major reasons why hiring live entertainment can determine the success of your corporate event.


  • Cheers up the Guests


The corporate events can become very boring at times. The constant serious talk related to business can wear out people quite easily. Thus, what is needed to enliven their spirits is good entertainment. It is also important that you hire entertainment that goes along with the likes and interests of your audience.

Live entertainment can help the guests to have fun and be relaxed. It could also be a nice way to engage better with others, getting the opportunity to talk about other light and fun topics.  

The energy of the event elevates the mood of the guests, making them feel more positive. This way they will go back home with a smile on their faces.  


  • Reflects Your Values and Vision


You might not know but live entertainment at your corporate event can be a way to showcase the visionary ideas that your company upholds. It means that you can use entertainment to help your guests understand the motive of your event.  

The entertainment that is according to the purpose of the event helps to run the event more smoothly and naturally. Your guests will easily understand the message you are trying to convey, and that too through music. Hence, it is vital to choose the right kind of entertainment for your event.


  • Makes the Event Memorable


Do not underestimate the power of live entertainment. Good music or funny stage performance can make your event stick out in the minds of guests forever.

People never forget the things that successfully make them happy. Keeping that in mind, if the live entertainment at your corporate event is able to bring joy to people, your event will be totally a hit.

Trust us, people will definitely talk about it afterwards. Surely they will also look forward attending your next corporate event.


  • Enhances the Morale of the Co-Workers


A popular live entertainment can give your co-workers a chance to boost their energy. All year long they work hard which can drain out their energy. Thus, a lively entertainment can give your co-workers a reason to stay at the company.

When planning entertainment you can also set the space for dancing which can be a light-hearted fun for everyone.

Do you know that Venues of North Scottsdale can book you the industry’s greatest performing artists for your corporate event? So, book them now if you want a flawless entertainment for your next corporate event.


10 (Harsh) Truths Nobody Tells You About Being an Event Planner

10 (Harsh) Truths Nobody Tells You About Being an Event Planner . On the flipside however some of these common characteristics we share and our demanding career path can actually be a nightmare for those around us, at home, work and play.

In this post we explore the downsides of our work as an #Eventprof. This is essential reading for anyone training to be an Event Manager or starting out in the industry and should strike a cord with all Event Planners. This light hearted post is a special thank you to our friends and loved ones who put up with us day in and day out and love us anyway, despite these foibles and our unconventional jobs!

Perfectionist or Control Freak?

Attention to detail matters a lot in this job, for obvious reasons. However there is actually a very fine line between a perfectionist and a control freak. If you believe that you have to do everything yourself to ensure your high standards are met and struggle with delegation you may have crossed the line!

Do you believe that everything will crumble if you do not micro-manage every single detail? Try to keep a healthy perspective and reality check yourself otherwise with so many details to manage on every single event you can easily burn yourself out with stress and anxiety. Remember events are about team work for the greatest chance of success.

It is also sometimes inevitable and completely outside of your control when things go wrong. At times like these you need the right side of your brain to take the lead, rather than the methodical, task-based and logical left side. When you have to think on your feet and react quickly you really show your worth as an Event Manager. It takes nerves of steel not to crumble and to take control of the situation authoritatively and quickly and to smoothly direct a new plan of action. On the plus side there is no time to worry about it and the adrenalin often kicks in. You really must “Keep Calm and Carry On.”

All Work and No Play

Many people envy the role of an #eventprof. It is true that the job can have many perks, but it certainly isn’t always as glamorous as many people imagine!

In reality it is hard work. It involves long, long hours and plenty of pressure to ensure everything goes to plan. If you are looking for a set 9 to 5 job this probably isn’t the career for you to choose.

Moreover, when the event is in full swing on the day/night there is often no time to relax. At the end of the day you are putting on the event for other peoples benefit, delight and objectives, you are there to do a job and not to enjoy yourself!

Of course jet setting across the world or even just to other towns and cities sounds exciting. But often you have little or no time to explore the outside world before you are back on the plane/boat/train/car back home again.

Shhh. Don’t Tell!

Another misconception about our job is how lucky we are to work with celebrities and famous people and this is true most, or at least some, of the time. It is great to truly appreciate how someone has deservingly got where they are through talent and charisma and seemingly managed to stay grounded.

HOWEVER I think every #eventprof has horror stories of egotistical, downright rude and dislikeable characters we have had the “pleasure” to work with. But of course what happens backstage, stays backstage – or at least until I write my memoirs!

It’s Not All About You

One of the greatest skills of an Event Planner is actually fading into the background! You are not the star of the show, you are there to silently and efficiently work behind the scenes so that the event happens as if by magic.

Of course people should know where to turn if they have any questions or concerns but humility is actually a very important attribute for every Event Manager and this is a good marker to me of a successful event.

Sociable and Outgoing? Or Simply too Loud?

This profession seems to attract those that are fairly confident and outgoing, which makes sense in this public facing and customer orientated role. However it is important to realise that what is sociable to one person can sometimes be seen as overbearing to another. I have certainly met some marmite characters in the world of events.

The best #eventprofs are able to judge a situation and the characters involved perfectly and blend in as the circumstances demand. Like a chameleon they are well practised at keeping the conversation flowing on seemingly any topic, champions at asking questions, listening and showing an interest and of course able to inject professionalism, humour, intrigue and storytelling as required.

Tech Obsessed

For many Event Managers their role today is closely interlinked with technology. And social media and seems to demand being online 24/7. To others we can appear to act like teenagers, or even sometimes be perceived as being rude. Constantly checking our smart phones. However we are “working” – honest! In social media quick responses are essential so replying promptly across multiple social media channels is important. And it can be tempting to check ticket sales, reply to that email, update your to-do list and start planning that next blog post while your phone is at your fingertips.

Just please oh please do not fall in to the 75% of Americans that admit using their smart phone on the toilet….


Time and time again Event Management is listed as one of the top ten most stressful jobs. So can you blame us for being a little tetchy sometimes?! An event really is the ultimate immovable deadline. Stress levels and patience can sometimes run a little thin at pressurized times!
To be frank after a LONG, HARD event day of non-stop talking and endless smiles looking after guests it is nice to simply be quiet!

And yes, on event days we can easily cover 20 miles plus so we are fully entitled to moan about our aching limbs and blistered feet too!

What Time Do you Call This?

18 hour days and finally falling into bed at 3am after running a dinner or awards ceremony or rising at 4am to run a conference or exhibition is part of the job spec. Hopefully you have an understanding bedfellow as many people wouldn’t dream of keeping the hours demanded as an #eventprof.

Once An Event Planner Always An Event Planner…

When you go to an event organised by someone else we still cannot help ourselves. Do we switch off and enjoy not being in the driving seat for once? NO! Instead we seem to go on auto pilot, opening doors, directing people, solving other people’s problems. The strange thing is people seem to naturally gravitate towards us as if they think we are in charge! Event Management is in your blood.

Just Enjoy the Moment?

Furthermore we can’t help but wonder “why have they [the Event Planner] done it that way? I would have done that differently” whilst also appraising what they have done well and what is and isn’t working.

At festivals and concerts in particular I find myself completely fascinated. Watching the crew do their jobs and appreciating the quick set changes. And the sound, vision, lighting and special effects in minute detail. Does this detract from my enjoyment of the event though? No – not at all!

In Conclusion

I know lots of amazing Event Planners who are fantastic at what they do. However there is definitely a flip side and the traits that make us dynamite Event Managers. Our over-demanding careers can also make us frustrating friends, lovers, family members, work colleagues or acquaintances. I hope that we are worth it!

Can you identify with any of the truths in this post? What other honest confessions would you add to this list? I would love to have your input in the comments below.

3 Powerful Ways to Get More Productive

3 Powerful Ways to Get More Productive these days we’re all overwhelmed with distractions, deadlines, expectations, technology, media, and messages. We want to do it all, be it all, see it all—all the time. Meeting planners in particular tend to have that 24/7, always on the go, prepare-for-the-worst-plan-for-the-best, how-can-I-make-it-perfect mindset. It’s part of what makes you great at what you do. You care about the outcome, the experience people will have, and the longevity of the message you’ll help to craft.

But even in our busy little hearts we know that we can’t be and do everything all the time. When we try, the things that matter most don’t end up getting get the attention they need.

The key to being our absolute best at anything is knowing that where your attention goes, your energy flows. Here are three powerful ways to harness your attention so it fuels that energy flow.

Embrace what matters.
Step away from all the distractions and noise and think about what really matters right now. Is it a project that needs your attention? A deadline? A contract? A client? A phone call? A friend? A partner? A child?

To give any one task our very best, we have to be fully present. I know, it’s not easy when our smart phones constantly ping us that we have emails, social media posts, and texts piling up. I promise you though, that with practice and focus, it gets easier.

When you come away from an amazing conversation with someone who had your complete attention, you’ll feel the shift. Every time you put down the phone to listen intently to the coach, speaker, or meeting moderator in front of you and absorb the information rather than “skimming” bits while checking your phone or doodling on your notepad, you’ll feel the shift.  Every time you put a child’s ball game or performance into your calendar and schedule your work around it, to truly engage and be there for them, you’ll feel the shift.

Honor your uniqueness.
Know what the very best version of yourself is. When we come from that place of knowing ourselves fully, we can use that information to work more efficiently, connect more effectively, and grow more authentically.

For example, you know you’re the kind of person who, if you need to knock out tasks like a rock star, has to start early. You know if you a need to take a 15-minute walk at 3 p.m. to clear the cobwebs and refocus. Know which types of clients you love to work with, and which ones fill you with anxiety and stress. You know if you’re a pick-up-the-phone person or a send-a-text person.

When you pay attention to the things that really make you tick (and by tick, I mean, the things that bring out the highest and best version of yourself), you can adapt your life and your days to accomplish more—and have more joy while you’re at it.

Conquer your world.
Choose to focus your attention and energy to deliver the results you are looking for. Just as a laser can cut through steel, when you create a laser-beam focus, you can accomplish almost anything.

Challenge yourself daily to look at what’s taking up those high-priority spaces on your task list and set the distractions aside to do what it takes to accomplish them. That means letting your calls go to voicemail for an hour, do it. If it means saving social media for later, do it. It means getting up two hours early or staying at it an extra hour later, do it. If it means calling up your spouse or partner and saying, “I need a little attention or time to talk, let’s find some time that works”—do that too.  Your world is what you make it—both personally and professionally.  When you train your focus on the things that matter and bring your best self to each moment, you can conquer your world in extraordinary ways.

Therefore Start today. Fuel the focus. Starve the distractions. Unplug a few things. Give priorities the top of your attention span. I’m here to help if you need it.

P.S. Are you ready to communicate and connect with others in a more meaningful, impactful way, but you still struggle to do so without involving technology? I invite you to consider these ideas that will communicate your message, increase your connection, and improve your relationships.

Author and Speaker, Neen James

Arizona The Resort State

Arizona The Resort State, Healthy competition among properties raises the bar

Luxury meeting options in The Grand Canyon State are as vast as, say, the Grand Canyon.

Stellar resorts with Native American-themed spas, name-brand golf courses and breathtaking desert scenery are hardly new in Arizona. The Wigwam, outside Phoenix in Litchfield Park, turns 86 this year, and JW Marriott Scottsdale Camelback Inn Resort & Spa helped set the tone for the brand’s resorts throughout the world when it opened in 1967.

“Having such a variety of luxury resorts throughout the state puts us in a wonderfully unique position to market Arizona as a resort destination,” says Debbie Johnson, director of Arizona Office of Tourism. “Our resorts offer such a wide range of amenities, including golf, dining, spas, pools and recreational activities, as well as some of the most luxurious rooms and suites available. This is particularly important to the Arizona Office of Tourism because meetings bring in business travelers, which provide us the opportunity to showcase our state to a different type of visitor.”

From Tucson to Sedona, and with an impressive collection in Phoenix and Scottsdale. Arizona features so many luxurious meeting properties that it could easily change its name to The Resort State.

“With so many luxury properties in the great state of Arizona, it forces all resorts to push the boundaries of luxury and innovation each year,” says Stephanie Sanstead, director of public relations and marketing communications for Sheraton Wild Horse Pass Resort & Spa in Chandler. “This certainly elevates the overall guest experience and satisfaction.”

The Phoenician

Arizona The Resort State

The Phoenician, Scottsdale

The AAA Five Diamond Scottsdale property has expansive indoor and outdoor event space, measuring 160,000 sq. ft. The glamorous Camelback Ballroom Complex features a 15,000-square-foot ballroom. With a veranda for receptions and outdoor breakout sessions. This unique feature of this property is the variety of accommodations. There are 643 total accommodations. The Forbes Five-Star and AAA Five Diamond Canyon Suites has 60 guest rooms and suites. Serving as a resort within the resort. Guest rooms in the main building and The Canyon Suites will be remodeled starting this summer. With that said three nine-hole golf courses, 10 restaurants and bars. Eight swimming pools, a spa and an art collection make The Phoenician magical.

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