7 Steps to Planning a Successful Launch Party. You may have just launched a new product or started a new company and you want to spread the word.
The best way to get the word out there and celebrate is to throw a launch party.
But how do you make sure it’s memorable and not just another party; after all, this party is going to be
your way of highlighting your new product or business and showcasing it to the world.
You need to make sure you throw a party that will have the desired effect on your guests. Start by
having a clear reason for why you are having the party; is it to promote a product, to network, or to
spread awareness? Once you have your reasoning, it’s time to start planning:
Start building hype around your product or business to get people excited about your party. Since you’re
launching something new, you need a way for people to be excited about it without fully knowing what
it is. Create teaser campaigns and have people talk about it on social to create a buzz.
Create an Exclusive Guest List
Exclusivity is key. If you want the right people to be attending your party, you need to curate a guest list
that will be relevant to your launch. For example, if you’re launching a makeup product, you want to
invite potential buyers, people from the fashion industry and popular makeup bloggers.
However, if you’re launching a tech business, your guest list will be completely different; you’ll have
potential investors, tech professionals and bloggers. You don’t want to invite people who have no
interest in your launch – they will just be there for the party and add no value to your business.
Choose a Unique Venue
Most launches happen in hotels, bars, and even conference rooms. These can become mundane and
quite boring. If you want an above-average launch party, try booking a hangar. Hangars are large spaces
that can literally be created into anything. You can make your vision into a reality without any
restrictions of preexisting décor and placement. If you’re looking to book hangars in the Scottsdale, AZ
area, click here.
Create an Experience
Provide a hands-on experience for guests where they can feel like they are involved in the party. Let
them try your product or create an experience that lets them learn a little bit about your business.
Speeches can be long and boring, so keep them short and sweet and let guests be introduced to your
launch the product through an experience.
Have Memorable Entertainment
Keep a large chunk of your budget for entertainment. If you want your launch party to be memorable,
you should try hiring a known band that might be easy to get your hands on. Or if you choose to have a
DJ, keep some other form of entertainment to leave people in awe of the experience.
Get Your Guests to Post on Social Media
Make it clear through placards on centerpieces and posters around the party that you want people to
share their experience on social media. Create a unique hashtag for them to share their posts on. This
way, your guests will create chatter around and hype for your launch for you.
Have Relevant Giveaways
Plan giveaways for your guests when they leave the party. This could be your product or then
something related to your business. This way, your guests will continue to talk about the launch even
once they have left.
We hope these steps help you plan your own launch party. Good luck!