7 Tips to Plan a Successful Launch Party

7 Steps to Planning a Successful Launch Party. You may have just launched a new product or started a new company and you want to spread the word.
The best way to get the word out there and celebrate is to throw a launch party.
But how do you make sure it’s memorable and not just another party; after all, this party is going to be
your way of highlighting your new product or business and showcasing it to the world.

You need to make sure you throw a party that will have the desired effect on your guests. Start by
having a clear reason for why you are having the party; is it to promote a product, to network, or to
spread awareness? Once you have your reasoning, it’s time to start planning:

Build Hype

Start building hype around your product or business to get people excited about your party. Since you’re
launching something new, you need a way for people to be excited about it without fully knowing what
it is. Create teaser campaigns and have people talk about it on social to create a buzz.

Create an Exclusive Guest List

Exclusivity is key. If you want the right people to be attending your party, you need to curate a guest list
that will be relevant to your launch. For example, if you’re launching a makeup product, you want to
invite potential buyers, people from the fashion industry and popular makeup bloggers.
However, if you’re launching a tech business, your guest list will be completely different; you’ll have
potential investors, tech professionals and bloggers. You don’t want to invite people who have no
interest in your launch – they will just be there for the party and add no value to your business.

Choose a Unique Venue

Most launches happen in hotels, bars, and even conference rooms. These can become mundane and
quite boring. If you want an above-average launch party, try booking a hangar. Hangars are large spaces
that can literally be created into anything. You can make your vision into a reality without any
restrictions of preexisting décor and placement. If you’re looking to book hangars in the Scottsdale, AZ
area, click here.

Create an Experience

Provide a hands-on experience for guests where they can feel like they are involved in the party. Let
them try your product or create an experience that lets them learn a little bit about your business.
Speeches can be long and boring, so keep them short and sweet and let guests be introduced to your
launch the product through an experience.

Have Memorable Entertainment

Keep a large chunk of your budget for entertainment. If you want your launch party to be memorable,
you should try hiring a known band that might be easy to get your hands on. Or if you choose to have a
DJ, keep some other form of entertainment to leave people in awe of the experience.

Get Your Guests to Post on Social Media

Make it clear through placards on centerpieces and posters around the party that you want people to
share their experience on social media. Create a unique hashtag for them to share their posts on. This
way, your guests will create chatter around and hype for your launch for you.

Have Relevant Giveaways

Plan giveaways for your guests when they leave the party. This could be your product or then
something related to your business. This way, your guests will continue to talk about the launch even
once they have left.

We hope these steps help you plan your own launch party. Good luck!

Tips to Plan a Successful Corporate Incentive Travel Program

Your Precise Guide to Planning a Corporate Incentive Travel Program

Corporate incentive travel programs can be arranged locally or internationally for both individuals and groups. These programs make for an amazing, unique, and effective way you can motivate top-performing employees through rewards.

However, the success of all corporate incentive travel programs depends on careful planning and execution.

If you are looking to plan a corporate incentive party or travel program for your employees, here are a few tips that you must follow to make them successful.

  1. Begin by preparing your budget so that you know your spending limits. A plan that doesn’t incorporate budget limits will end up causing problems by either exposing you to crisis due to overspending or falling fall low-cost packages that are low on quality too.
  2. The next step is to plan an event or program that goes hand in hand with your company culture, goals, and size. A corporate incentive travel program that doesn’t give you a return on investment is no good and this is due to wrong selection.
  3. Choose the target group for your corporate incentive party early on and plan accordingly. It can be all-inclusive, meaning one that includes employees from all levels of the hierarchy or planned for specific departments or levels.
  4. Get to know your target group better. Determine their likes, dislikes, preferences, interests, and elements that motivate them. Conduct a survey or interviews in-person that allows you to know your employees better. Incorporate the results in your planning to be able to better motivate your employees and get the desired ROI.
  5. Incorporate tasks and activities that promote learning in areas that your employees still need improvement in. Check out their past performances and behavior on the job and determine the kind of activities needed.
  6. Ensure that there is a practical performance tracking system in place. Associate clear measure to track performance and produce results on a merit basis.
  7. Before you finalize, sit back and think about the hurdles that can result in the failure of your incentive program. This could be anything from budget limitations to employees with low morale. Think about ways you can counterfeit these obstacles and ensure success.
  8. Begin your hunt to find an agency that can help you successfully implement your corporate travel incentive program. Some people choose to arrange incentive programs on their own but, of course, there is a huge difference between how the experienced and inexperienced plan and execute.
  9. Discuss with the agency you hire about the tax implications of such a travel program. There are certain scenarios in which travel is taxable and you need to bear this cost in case your event falls in the taxable events’ category.
  10. Plan a post-program survey to determine how your corporate travel incentive program has affected the winners and non-winners. You can call it successful if everyone thinks that the results were fair enough and seems to have learned what the program was planned for.

 

Get in touch with Scottsdale Private Event Venue to begin planning your corporate travel incentive program.

Hangars and the movies

Hangars and the movies

Looking for a place to shoot a commercial or a model shoot?

Are you unable to find a soundstage big enough to accommodate the new product?

Unique, Diverse and dynamic spaces

Its all about the size and basically just need a huge space.

A growing number of feature films have been shot in hangars that once housed aircraft.

Film promoters shooting commercials consider these hangars — as much as 10 times the size some of Hollywood’s largest soundstages.

Interested in filming your next movie, television show or commercial with us?

Maximize your budget and forget the headaches

Our Hangars have accommodated several production companies for both television and major films, advertising shoots, Brand Launches, and music videos. We as well have held photo shoots for fashion, auto-launches and numerous media articles.

The readiness of hangars for film work fluctuates according to hangar activity, but short, day or two shoots can almost always be obliged without too much difficulty.

Hangars commonly have sufficient power for extensive lighting and can be safe and used wholly by the production companies with full privacy. Celebrities are easily housed overnight as Scottsdale is home to the most beautiful resorts in the country. Private VIP Jet Service as well always available.

We can, of course, facilitate the use of all types of aircraft and helicopters if part of the calculation.

Conveniently located close to major freeways

Ideal location for film, television, commercial shoots, and print advertising.

Open ramp areas, hangars, and vacant land to meet a variety of location needs.

Location scouts, movie crews and media agencies will find an extensive range of nearby fabulous 5 star resorts and restaurants for added opportuneness. The Westin Kierland Resort & Spa and all of its shops and restaurants at Kierland Commons are within walking distance

Our clients include Film Studios, Advertising Agencies, Production Companies, Entertainment Companies as well as Confidential clients who seek that rare experience.

Is Partaking in Live Music at Your Business Event a Good Idea?

Can a Live Music  Be a Beneficial Addition to Your Next Company Event?

If you are considering how your next corporate event can truly be unforgettable, then contemplate hiring a live music act for the night. Having a band play at an event is a time-tested method for success, given that it’s done right.

In this blog, we are going to deliberate how having a live music act in an event is a good idea and how one should make the most of it.

Live Music Extends the Life of the Event Experience

At the end of the day, the moods and emotions that guests leave the event venue to define an event’s achievement. Food, environment, event activities—all this factor in to produce that experience either remarkable or forgettable.

Playing prerecorded music denotes nothing special. This has been done so many times that those in attendance would tune it out. After all, there is nothing extraordinary about it. By exchanging the recorded music with live bands, you can add exhilarating and dynamic elements to the event It will extend the positive sentiments for your event with reinvigorating the energies of the attendees.

Engagement Comes with Live Music

Engagement is one of the top-most apprehensions for corporate event planners. They often worry about the disregard of attendees at their event. It’s true that events can occasionally become really uninteresting, lengthy, and boring where event guests only bear with them for the sake of food or the obligations they have made earlier.

Welcoming a live music act in a corporate event is the single most effective way of engaging with more individuals at the venue. Having an on-demand segment during the performance can garner a lot of response from the audience. Besides, people become more enmeshed and focused when the performances are acoustic and full of high-fidelity; this is not doable with prerecorded music.

Live Music Can Get Around Technological Glitches

Singers and dance bands like NRG Music that extensively perform know how to improvise when there is a glitch. They make sure that they don’t lose the interest of the audience even if any equipment fails.

How to Make the Most of Music Live

Take care of these two main things if you truly want to make your corporate event to be memorable with live music.

Pick Adaptable Performers

All of your attendees are not going to share alike music. So, try to bring in a band that can execute across different genres. Also, make sure that they are able to implement more than one instrument. A performance becomes authentic when it is carried out through numerous musical instruments.

Make Smart Use of the Event Venue

Try to make the event experience of live music as immersive as possible. It happens when the event venue and its features supplement the performing band.  For instance, the stage should be impressive and imposing. The lighting of the venue should synchronize with the performance and there should be high-fidelity speakers in place.

Scottsdale Private Event Venues (SPEV) provides venues and other amenities that are pitch-perfect for inviting a live music band to your corporate event. Make your next corporate event is memorable with SHP’s impressive venues and event services along with music acts.

 

How to Ace Social Media Photography for Your Event

How to Ace Social Media Photography for Your Event

Event photography is no longer an optional feature. In today’s social media-driven world, you can’t boast of the success of your event without making an impression on social media audiences. Several digital marketing research reports and studies have proved that visual content is the most consumed item on social media. No option is more feasible for covering events on social media besides photographs and videos.

Event management experts recommend that hosts do not compromise on the quality of visual content being captured at their events. In this blog post, we are going to discuss some tips that can help you in acing social media photography of your event, allowing you to only present its best aspects.

Arrange for a Professional Photographer or a Good-Quality Camera Well Before the Event

The best option is to get any professional photographer on board to capture all the memorable moments of your event. However, if you don’t have the budget to hire an expert, make sure there is someone among your team with a good quality camera and decent photography skills.

Don’t leave this arrangement to the last minute and assign the relevant duties well before the event date. It has been noticed that many hosts regret the decision of not giving photography the required importance later on.

Maintain the Uniqueness in Your Captured Images

Social media feeds now remain saturated all the time. If you want to stand out with your event photography on social media, you have to make sure that the photographs are not just high-quality but also rich in their contextual substance. There are some simple tips that you must take into account while churning the content for social media to keep it unique, striking, and engaging.

  • Try to capture the moments of high emotion and transitory actions. In other words, try to be as candid as possible.
  • Make the smart use of event lighting i.e. it should highlight the subject of photos rather than hiding and silhouetting them.
  • Play with angles. The shots with greater depth quickly grab the attention of viewers.

Don’t Ignore Small and Cordial Moments

There is a recurring mistake that many organizers commit while doing event photography. They only try to capture the extravaganza, lavishness, and grandeur of the event. Truth to be told, viewers don’t get impressed with wide shots of the venues and attendees anymore.

Instead, try to focus on seemingly trivial but heartfelt moments e.g. a shot of a person grinning all the way or laughing out loud or a kid totally lost in their platter. Such priceless little moments are able to connect better with social media audiences.

Avoid Over-The-Top Branding

Your event photography will only be viewed on social media if it doesn’t appear to be overtly promotional. If you are just trying to cover your brand name and identity in every still, then people will just scroll past the pictures.  Getting your brand/company covered in 2 out of 6 pictures is ideal for keeping your event photography interesting for a wider social media audience.

Scottsdale Hanger Parties (SHP) provides some magnificent and unique venues for corporate events. The uniqueness of venues along with impeccable lighting makes for some stunning event photography.