How to Plan and Hold a Successful Trade Event

Holding a Successful Trade Event and the Role of Venue and Caterer

For businesses that are dealing in a particular range of products, it is really important to brandish them appropriately to reach out to new markets and make new business partners. Holding a trade event and show is a great way to market your product and brand. However, planning and holding such an event is no mean task. So many things go in holding even a small-scale trade event that businesses often refrain from going for it altogether.

However, some tricks and measures can help you in pulling off this difficult task. Here, we are going to discuss how your venue selection and the caterer and entertainment partner can help you in organizing a successful trade event.

Choosing a Venue that Is Big and Also Inexpensive

No matter how small a trade show is going to be, it will need a spacious venue. So, don’t hastily lock in any venue just because you are getting it on the cheap. Remember that you are going to showcase your products to prospective buyers. You may have to create multiple stalls that can easily accommodate the products and staffers who are attending the visitors.

Similarly, you need to leave a lot of walking space in the venue so the visitors can easily roam around. Setting up a sitting area for visitors is also important. You can see that arranging all these things under one roof require quite some space. The exhibition centers and auditoriums can provide you such spaces, but they are quite expensive and may throw your entire budget off balance.

A hangar comes as a viable venue option in this context. They are spacious, available at reasonable fees, and also let you maintain a corporate outlook of the event. You can easily set up multiple stalls and leave a lot of walking and sitting space in hangar venues.

Pretty up Your Trade Event with Food and Beverages

People are coming to your event. They are roaming around, engaging with your staff to find out more about the displayed products. Similarly, your staff is at its toes and attending everyone and answering each and every query. All this activity can tire anyone out. So, serving food and beverages at the event is your ethical responsibility. Setting a buffet or sandwich kiosk and a beverage dispenser is definitely going to inject some energy into your trade event.

In order to streamline this arrangement, try to work with a single contractor that can arrange a venue for your trade show and can also take care of its food and beverage supply.

Don’t Miss the AV Part

A trade show that is taking place in ambient noise has a different feel to it than a similar event being held with beautiful music playing in the background. Similarly, an interactive video being played on large screens and projectors can also make the overall event more interesting for participants.

Scottsdale Private Event Venues can help you in organizing a successful trade event. From the venue to catering and audio/video, they will take care of every important aspect of event management for you.

17 Sports Tourism Trends for 2017

Clay Partain, director of sports market sales for Visit Salt Lake, is on the frontlines of sports tourism trends. This year, Salt Lake City will host the USA Fencing National Championship and July Challenge Athlete Packet and USA Judo Senior National Championships. “Destinations are lucky to usually get one or two of those every couple of years, and we are now averaging one of those a year,” he says.

The timing couldn’t be better. Partain says he’s seeing a “huge rise in sports” where fans are more interested than ever. “It’s like a gold rush and everybody is realizing their potential and wants their events everywhere,” Partain says.

As a result, sports planners are becoming more educated on what destinations can provide them, he says. That, in and of itself, is a trend driving the industry to new heights. To get an idea of what’s ahead, we consulted leading minds in the field to compile this list of 17 sports tourism trends to watch in 2017.

1. Authentic experiences. Event planners want an experience they can only find in your city, says Jennifer Hawkins, executive director of sports development at SportsPITTSBURGH. Decide what makes your city unique, whether it’s a museum or new restaurants, and celebrate the hot spots.

 2. Growth of nontraditional sports. Think e-sports, which have sold out Madison Square Garden, Staples Center and Oakland, California’s Oracle Arena. “These tournaments are garnering more attendance than NBA games,”says Lawrence Hamm Jr., sports development manager at Destination DC. “Cities are going to be looking at what’s next for competition, not just traditional sports.” Hamm also points to a Spikeball national championship held in October 2016 on the National Mall and Washington’s bid to host the Gay Games in 2022. Other growing sports include gay flag football, wakeboarding, drone racing and orienteering.

3. Visitors want a vacation after the event. “Millennials are looking for cities that offer an extra day or two of activities,” Hawkins says. “They want outdoor adventures, Airbnb and attractions, such as a craft brewery, only a short stroll (or Uber ride) from a lively downtown with great food and nightlife.”

4. Cities are chasing futbol. The heavy pursuit of United Soccer League and Major League Soccer franchises is driving the development of new soccer complexes.  That trickles down to youth soccer programs. Because franchises want to be in cities with strong, local grassroots support for the sport, says Ray Hoyt, president of Visit Tulsa (Oklahoma) and Tulsa Sports Commission. Hoyt says that’s led to a spike in popularity soccer hasn’t seen in this country in two decades.

By Dawn Reiss, January 30, 2017

Super Bowl Buffalo Chicken Bites

Super Bowl Buffalo Chicken Bites

Total Time:
Prep:
Cook:
Level: Easy
Yield: 18 bites
Serves: 4

Ingredients

  • 2 c. shredded rotisserie chicken
  • 1/3 c. Hot sauce
  • 1 1/2 c. shredded sharp Cheddar cheese
  • 2 tbsp. Chopped chives
  • 2 tbsp. ranch dressing, plus more for dipping
  • 1 c. flour
  • 3 Eggs, beaten
  • 1 1/2 c. panko breadcrumbs
  • 1/4 tsp. Pepper
  • Cooking spray

Directions

  1. Preheat oven to 425 degrees F.
  2. In a large mixing bowl, combine chicken, hot sauce, cheese, chives and ranch. Roll into golf ball-sized balls. Chill in fridge as you set up dredging station.
  3. Grab three shallow bowls, filling one with flour, one with the beaten eggs, and the third with panko and pepper (mixing the two ingredients to combine). Dip each buffalo chicken ball in flour, then the eggs, then the panko mixture. Set the balls about 1” apart on an aluminum foil-lined baking sheet. Spritz buffalo chicken balls with cooking spray.
  4. Bake 7 minutes, flip balls and respray with cooking spray. Bake 7 minutes more. Serve with ranch dressing for dipping\

Video of Recipe