Merchandise Branding Bring Cohesion
Merchandise and Branding to Bring Cohesion to Your Event…Why hold events? Regardless of your event type, the main purpose of holding an event is to bring awareness to your brand. Events are held to present that brand in a positive light, to make stakeholders become more emotionally invested, and to give consumers a stronger understanding of the […]
Why Brands Need to Invest in Experiential Marketing
Why Brands Need to Invest in Experiential Marketing Search, social, video, news feed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others […]
Differentiate yourself from the competition
Differentiate yourself from the competition. Recently, I had my very first experience with a ride-sharing app. All I had to do was download the app to my phone and register for services. Within minutes, the driver, who was personable and timely, arrived at my location and took me to my destination. Now, when I say ride-sharing […]
Trashing Those Centerpieces
Trashing Those Centerpieces White hydrangeas and deep orange roses and lilies helped turn the dinner on the opening night of the Host Global Alliance 4th Annual HGA Global Forum into a special affair. That wouldn’t be the final act for the gorgeous buds and blooms. Rather than a trip to the dumpster. The flowers made […]
