Purple Is The Color Of The Year For 2018. The color of the year for 2018 is a vivid purple. According to Pantone, which gives the title to a new hue every December.
Specifically, “PANTONE 18-3838 Ultra Violet” is the chosen hue. (“Ultra violet” with a space, we’ll note: actual “ultraviolet” light is, by definition, invisible.)
Each color of the year encompasses something about fashion, decorating and design trends while also reflecting “what’s needed in our world today,” the Pantone Color Institute’s vice president, Laurie Pressman asserted in a statement.
Lat year’s color of the year was a “life-affirming” shade of green. The year before was a pairing of rose quartz and serene blue that was seen as anti-stress while also nodding toward gender fluidity, Pantone said.
So. What does purple have to say about our planet in 2018?
Therefore it’s “a dramatically provocative and thoughtful purple shade,”. Pantone says, one that “communicates originality, ingenuity, and visionary thinking that points us towards the future.”
With that said in our current political climate, where red is linked with Republicans and blue with Democrats, purple is periodically identified as a symbol of bipartisanship — or, in the case of swing states, as a signifier of uncertain affiliation.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet. A blue-based purple that takes our awareness and potential to a higher level,”. From Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy. To artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead. And the discoveries beyond where we are now. In conclusion the vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
