4 Tips to Keep the Guests Hooked Until the Event Ends

4 Tips to Keep the Guests Hooked Until the Event Ends

The sight of people leaving the venue before the formal conclusion of an event is not a great sight for the event’s organizers. This is true even when the event is well-received. If you don’t want to experience such a bummer, then you need to take some steps.

Let’s see how you can make sure guests sit through the end of your corporate event.

Don’t Drag Anything

From the company intro to the speeches given by higher-ups, things get a bit too drag for people who are attending a corporate event. You can do a survey only to find out that people avoid going to corporate events or leave them early due to the long, boring, sleep-inducing, and hackneyed speeches. If you don’t want to drain your guests’ energy through this audio ordeal, then make sure that the speeches being made at your event remain short and sweet.

Save the Best for Last

If you are holding an incentive event where you have to distribute prizes or have to make some much-awaited announcement, then save it for the last. People tend to leave an event when they have accomplished their goal. However, saving the best for last doesn’t mean you are allowed to make your guests “hostage.” You have to make sure they can refresh and satiate themselves in the meantime.  Having a minibar and a stall with light snacks will help in keeping your guests until the event finishes.

Set Up a Relaxation Zone

Keep in mind that your event is not the start of your guests’ days. If the event is at night, then many of your guests will attend it with borderline exhaustion. The boring itinerary of the event further exacerbates this tiredness where people think getting out of the venue and going home is the only way to put end to that misery.

Empathize with your guests and make a relaxation zone at the entrance of your event where people can get coffee and sit in relaxing reclining chairs for some time before the main proceedings of the event start. You certainly have to make separate arrangements for that, but it will transform the outlook of your event. Not only will that help you in keeping the people till the end of the event, but it will also get attendees talking about your event for a long time.

Audio/Video Arrangements Must Be Top-Notch

The audio/video arrangements at your event actually go on to define its overall quality. With a shoddy sound system and poor visual feed, you can’t expect people to patiently sit and take interest in whatever you are presenting to them. Keep in mind that crisp sound and video can transform mediocre presentations, and bad AV arrangements can spoil even a good one.

If you are looking for a corporate event venue near Scottsdale with all the amenities that keep guests engaged, contact Scottsdale Hangar Parties. The company will help you in organizing a memorable corporate event.

Fasten those seat belts

Fasten those seat belts and please return your tray tables to their upright and locked positions.  2020 corporate events are poised for takeoff in what appears to be the season’s most popular trend in venues. HANGARS 

Not just any old drafty ugly hangars, but deluxe facilities that house corporate jets, fractional ownership planes and rare or vintage aircraft and some really fast cars!

High end private exclusive event venues in North Scottsdale for gala’s awards banquets destination weddings Meetings conferences and conventions.

A logical choice for events is a blank canvas compared to some big box hotel ballrooms and are better-suited for an event than a fancy hotel ballroom.

Venues with magnitude

“Blank slate” event venues are a cool option to give yourself innovative control of how you want the space to look and feel. Each time there is a party in our hangars, it looks special from one event to the next. Above all, if you’re looking for an event venue that’s inspirational for you and your invitees, no matter if they’ve been there before. Basically, ditch all the “rules” and make your event your own and exclusive to you!

We are totally private and have no foot traffic for looky lou’s!

Important Tips for Hiring Entertainment

4 Best Tips for Hiring Entertainment for Your Event

Having any form of entertainment at your special event is very important. A good entertainment can make your event more fun and exciting.

Plus, it can cheer up your guests to the point where they are willing to show some groovy dance moves. This way your special occasion can stay in the minds of your guests for a really long time.

To make sure that you hire an awesome entertainment, you need to focus on the following tips before hiring entertainment.

 

  • Know Your Audience

 

The entertainment is majorly for your guests so that they can relax and loosen up a bit. Therefore, it is imperative that you keep the kind of audience in mind before hiring entertainment.

If you are organizing a birthday party for children, you will probably consider a hilarious magic show for the kids to keep them engaged throughout the event. On the other hand, if you are planning a party for your friends, you will probably consider hiring a DJ or a live performance by a popular music band.

Thus, it is important to know what age group your guests mostly belong to and hire entertainment according to that.

 

  • Know What You Want to Accomplish Through Entertainment

 

You don’t know but entertainment can help you achieve the purpose of the entire event. Yes, entertainment is a very powerful tool in conveying your message or goal to the audience.

If you are organizing a corporate event and want your entertainment to help accentuate the overall motive of your event, hire the entertainment accordingly.

If you are organizing an award ceremony and don’t want it to be boring. Hire a lively, fun entertainment which let the night flow smoothly and doesn’t make the audience sleepy. You can also hire a standup comedian to help your audience cheer up. This way your overall event would be fun and totally memorable as well.

 

  • Know the Latest Entertainment Trends

 

Before hiring any sort of entertainment it is good to stay updated on the latest entertainment trends that are in these days.

For example, hiring a popular music band to perform at your party is a fun trend that many opt for. This elevates the overall appeal of the event and makes it memorable for the guests. Hiring Jazz musicians or a violin soloist is a trend that most people follow when the event is more sophisticated like a corporate dinner.

 

  • Book in Advance

 

The most important tip is to book your entertainment weeks or months prior to your event. Once you have set the date of your event, book entertainment next immediately. This will ensure that you get the entertainment you want.

Venues of North Scottsdale is known for booking the best entertainment for your event. Be it a DJ or a popular music band, the company will hire the perfect entertainment of your preference. So, what are you waiting for? Contact them today.

Scottsdale, AZ | Screen Printing & Embroidery

Scottsdale, AZ | Screen Printing & Embroidery At CreateAShirt.com, our goal is to deliver custom printed t-shirts at the lowest cost and as fast as we can. We also offer Tank Tops, Hoodies & Longsleeves. We’ve created an easy to use online designer that allows you to upload your own logo, or create one using our text and clipart tools. We even have templates for any customers that aren’t feeling artistic. We get it. Your orders are time specific. They are the shirts for your family reunion and the hoodies for your Little League opening day.

They must be there on a specific day

To manage this, we’ve created a Delivery Calendar on the checkout page. Most online printing companies have two flavors, “rush” or “non-rush”. We actually let you select the exact delivery day for your order. That’s right, need it next Friday? No problem. Just select that day on the checkout page and we do the rest. We’ve also created a Customer Dashboard where you can actually track your order from start to finish. We show you every step of the process from the time it’s placed until it delivers to your doorstep. You can see when we receive the blank shirts and when we print and ship them. No minimum or setup charges. Hidden charges are the worst! At CreateAShirt.com we will never charge a setup charge or minimum charge.

With our pricing, what you see is what you get

We like to have fun. We have a weekly contest called Free Shirt Friday where our customers design a shirt we pick the winner every Friday on a live feed. You can check it out here – https://www.createashirt.com/freeshirtfriday. Tune in every Friday at 12pm PST to watch us pick the winner. We ship directly to your city! There are a lot of small towns out there that don’t even have a local screen printer or embroiderer. We’ve identified all of the cities that we can strategically deliver rush order screen printed and embroidered items to.

You can find your city here: https://www.createashirt.com/localservice On that page, check out the Delivery Estimator, or as we like to call it, Delivery Actuator. It tells you the exact price, all inclusive, for your custom printed gear shipped directly to you. Most of all, we want to thank you for stopping by. We know there are a lot of choices out there for custom t-shirts. We want to work hard to get your business and keep it.

What do you do to prevent or reduce a hangover

What do you do to prevent or reduce a hangover. Overindulged this past weekend? It can happen to the best of us! Join me on Good Morning AZ as I share some natural remedies to help you feel better fast!

  1. Water! As you are out enjoying yourself, drink one glass of water with each alcoholic beverage. Have a glass of water on your bedside table to drink before bed, and drink lots of water the next day. Ideally drink half your weight in oz of water. Ie: if you weigh 100lbs, drink 50 oz of water.
  2. Lemon tea – drink this detox tea first thing in the morning, and throughout the day. This helps the liver and kidneys clean the body out. Ginger helps with any feelings of nausea. Cinnamon and apple cider vinegar help to balance the blood sugar. Choose from one or all of the ingredients below!
  • Juice of ½ lemon
  • 1 tsp apple cider vinegar
  • Ginger (grated fresh or powdered)
  • Sprinkle of cinnamon
  • Hot water
  1. Fruits and Veggies – eat mostly fruits and veggies throughout the day to let your body rest and repair from the damage the night before.
  2. Supplements
  • Vitamins B & C – alcohol depletes B-Vitamins, and Vitamin C is full of antioxidants to help your body detox.
  • Omega-3 – think fish oil, flax, chia seeds or walnuts. This is a powerful anti-inflammatory that can help to balance your body.
  1. Move your body! – sweating will help your body to flush the toxins out. Anything that increases blood flow is great, including massage, yoga, and cardio exercise.

board certified holistic nutrition Jolene Goring known as a leading integrated health and fitness, holistic nutrition and natural beauty expert based in Scottsdale, AZ.

18 years of experience in the health and fitness industry, with a BSc. Geophysics and Board Certification in Holistic Nutrition.

fitness

Also certified in personal training, group fitness, senior’s fitness, and sports nutrition.

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10 Ways To Increase Your Brand Awareness

10 Ways To Increase Your Brand Awareness

You can have the best product and services at the best price. None of that will matter, though, if few people have heard of your company. Even world-established companies like Apple and Nike still consistently make grand efforts to elevate their brand above the competition.

Raising brand awareness is an ongoing job. Here are 10 ways you can make your own brand known to the public mass.

Host an Event

While methods like social media are the norm these days, nothing beats meeting people face-to-face. This will help you build better quality leads. Here’s another thing to keep in mind: while you need social media to hype the event, the event itself also increases social media activity.

With an event hashtag, you can get people sharing news about your conference and brand as a whole. This includes before, during, and after the event. Live events also open you to other opportunities, such as hosting a livestream, handing out event swag, and introducing new products or product concepts.
Offer Customized Merchandise

Event swag was just mentioned; while free stuff, such as promotional pens, keychains, and coasters are nice, they don’t always make the most profound impact. Of course, people will more than happily accept them since they’re free, but it may not do the best job at promoting your brand.

Instead of the typical event swag, consider customized merchandise that is an event-exclusive and can’t be acquired elsewhere. Perhaps this can be something like a photo booth where guests can take funny selfies with the company logo in the background. The photo can then be imprinted on an item of the guest’s choosing.
Display Your Logo

This seems obvious enough, but it can’t be overstated. It’s all about visibility, and your logo should be visible both online and offline. For an event, plaster the logo on items like promotional items, banners, business cards, and on digital signage. You can also place a decal of your logo on company vehicles or even your own personal car.

The logo also needs to be present on the Web. Aside from your website, the logo should also be visible on all of your social media channels. If you frequently contribute to a discussion forum, each post should end with a signature containing the logo.
Use Networking

There is only so much you can do yourself. This is why you should get your followers to do a lot of the word-of-mouth on your behalf. Your followers are your greatest brand advocates, and they will spread the word to their own followers, some of which will then become new brand advocates and relay the message to their respective followers.

Yes, networking entails social media, but it can also include live event networking. You can even incentivize the very act of networking where followers become affiliates and receive commission or some sort of reward for every X number of people they refer to your company.
Create Brand Advocates

This follows the last step of networking and will be discussed more in detail here. Your greatest brand advocates are more than just people that spread the word. These are people who also attend your events, leave testimonials, or write a positive review about your latest product. Identify your top brand advocates and make some sort of proposal to them.

Your brand advocates may have their own blog or contribute to a high-profile site. Reach out to these people and ask them to promote your brand through these blogs, vlogs, and high page rank sites. You can make this a paid gig and pay a flat rate for each post or pay according to performance.
Organize a Competition 

Create some sort of social media contest. This is a lot more effective than merely sending a post. Contests create direct engagement, and it is just plain fun for the participants, especially when there is a prize at stake for the winner.

Whatever type of contest you hold, it should also double as a marketing stint. One idea is an Instagram contest where participants take a funny selfie with your logo photo shopped in. Those that do this can be automatically entered into a raffle. Alternatively, you can also have participants come up with a funny caption and declare a winner based on social media votes.

By incorporating your logo into the photos, your brand is seen by your participants’ respective followers.
Use Social Media

This is obvious but it needs to be mentioned because a lot of people aren’t using it adequately. Using social media doesn’t just mean sending out a few posts. You need to be much more diverse and use social networks from different angles. This includes but not limited to:

  • Paid ads
  • Sending videos, images, and GIFs
  • Linking to blog posts and video channels
  • Creating a temporary channel dedicated solely to an event or product

Connect with Event Attendees

You need to consistently reach out to event attendees before and after the event. If the communication comes to an abrupt halt the minute the event ends, then guests are going to quickly shift their attention elsewhere, perhaps to a competitor’s product.

Keep their attention by connecting them and keeping them up to date. In the days and weeks after the event, you can continue to earn their good graces by sending reminders or giving them dibs to discounts, promotional offers, and exclusive content. An example would be something like discount VIP tickets for the next event that’s unavailable to first-time attendees.
Become a Sponsor 

If you host an event, there’s a good chance you’ll need one or more sponsors to fund the event. However, have you ever entertained the idea of becoming a sponsor yourself? Of course, this may not be possible depending on your budget, but if you can afford it, then become a sponsor for a new startup.

Remember, being a sponsor is a win/win situation. The company you’re sponsoring gets the needed funds, and you get the exposure from their attendees. The goal here is to make your sponsorship worthwhile. The ball is in your hands, so don’t be afraid to ask for more than what the company asking for sponsorship is proposing.
Provide Useful Content

Branding isn’t just about showing your logo and hosting a live event. You can also increase brand reputation and authority by consistently releasing informative, non-promotional content. Use your blog, vlogs, and YouTube channel to deliver industry-specific material with useful takeaways. This includes content, such as:

  • How-to and tutorials
  • Breaking industry news and its implications for readers/viewers
  • Behind-the-scenes or a “just for fun” type of content
  • Q&A session via Ustream

These type of content are for the reader/viewers’ benefit and should not contain any type of promotional content other than perhaps a quick reminder or link in the closing statement.

Branding requires a multi-approach. By implementing different methods ranging from social media to live events, you create opportunities for your demographic audience to learn about your company, the people behind it, and what makes it a cut above the competitors.

Guest Author
Dan McCarthy is an Event Manager at 
JD Parties, an event management company based in the UK. Dan has 5 years of event project management under his belt. He has worked on many successful events, and currently he shares his knowledge by writing on the company blog. Follow him on Twitter @DanCarthy2.

 

 

 

Featured image: derivative of untitled photo by Nicolai Berntsen licensed under CC0 1.0
In-text images: derivatives of photos by Rondell MellingJeff SheldonDean MoriartyDavid PorterRudy and Peter SkitteriansSiggy NowakPush GeoDean MoriartySCY and 1588877, all licensed under CC0 1.0

Investing in Experiential Marketing

Investing in Experiential Marketing. Search, social, video, newsfeed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others a user is exposed to every day.

Today’s primary method of content consumption for digital natives is their newsfeed on the platforms of their choice. If you want to be seen by and engage with this audience, show up in their feed-it’s as simple as that. But how do you get there? By either pay to play (sponsored post) or social shares. Social shares are a better “investment” because if somebody likes what you had to say, they will share it with their network – no ad spend required. So the challenge is very clear: How do you stand out and make a true impact with today’s digital-first consumers? Experiential marketing.

Why Experiential Marketing?

Digital’s one big disadvantage is its lack of lasting impact – its low “sticky value” in the consumer’s mind. I still remember the back cover ad on the print edition of the trade journal I read last week, but I have a hard time recalling any of the ads on its online version I visited 10 minutes ago. It remains true that brand recall is often much higher in traditional marketing, especially when there is a “touchable” brand experience to engage with.

In order to stand out and earn a coveted place in the consumer’s hearts and minds, brands and agencies need to create viral and lasting impressions through connected, impactful experiential marketing activation’s. Experiential marketing is about enabling personal connections between brands and consumers by creating real-life experiences that are worth sharing.

Experiential marketing is not new

There have been countless high-impact activations such as Red Bull’s Stratos or Diet Coke’s Slender Vendor. However, with the advancements in technology, we can create more fully integrated and connected experiences than ever before.

In order to ensure a successful activation, there are a few key concepts that have proven to ensure success:

  1. Agency integration. One of the most common barriers to success is the lack of integration between the agencies. From creative to production to social and to media, they must to work in concert and support the bigger idea.
  2. Be real. Today’s consumers are often anti-advertising and want authenticity. Make your activation be more about the consumer than the product. If you deliver, the consumer will thank you and broadcast your message.
  3. Spark curiosity. We all have busy lives. If I see someone handing out samples, or offering tickets, I walk away. But if you set up an intriguing experience and spark my curiosity, I will participate.
  4. Use technology. Consumers love technology and innovation. Make this part of the experience and make consumers feel like they are the first to do something special.
  5. Appeal to their senses. If you can create an intriguing experience that looks, sounds, feels good, tastes or smells good, you have won the consumers heart. Make sure you are addressing at least two of these senses in any idea you have.
  6. Support it in all channels. The crucial component to ensure success is that your idea can live and be experienced across all channels. Only then you will become truly memorable.
  7. Make it last. Make sure users leave your activation excited and eager to share it. You want it to be something they will talk about for months or even years.
  8. Make it matter. Above all else, this is the only one that really counts. Any activation has to start with something you know about your consumers in order to matter to them and to create truly impactful experiences. (Show them some love!)

There are a lot of benefits that brands can win through experiential campaigns. Those brands that are already leveraging this strategy create impactful ways to stand out above the digital noise and show up in a crowded digital field. Does yours?  | |

Tecate Will Ambush Tonight’s Debate With This Trump-Mocking Ad About Building a ‘Beer Wall’

Tecate Will Ambush Tonight’s Debate With This Trump-Mocking Ad About Building a Beer Wall.

 A structure that will unite, not divide

Tecate thinks building a wall between the U.S. and Mexico is a great idea. Our hope it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.

The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.

Tecate Will Ambush Tonight’s Debate With This Trump-Mocking Ad About Building a ‘Beer Wall’

Filmed near the border town of Tecate, Mexico, where the Mexican beer originated. This is the brand’s first work targeting the general market. It usually focuses its efforts on a core Hispanic target.

Therefore this is a tremendous idea for Tecate. It really is the best idea. We worked with the best clients and hired the best people to work on it. Only the best. It’s terrific,” Chris Moreira, said at Saatchi, said in a statement (possibly after a few Tecates).”Building on the insight that the wall issue is extremely important to our millennial target consumers. Whether leaning more liberal or more conservative. We knew people would be watching the first presidential debate to hear each candidate’s side. We couldn’t think of a better stage to serve Tecate’s message of unity,”.  Jennifer Weiss, vp and director at Mediavest | Spark, which handled media. “We’re also hyper-focused on social to ensure we’re reaching legal-drinking-age adults 21+. Hopefully interested in politics on both sides of the aisle to drive conversation for #TecateBeerWall efficiently.”

Therefore “Tecate is using beer as the great unifier in developing a fun. Finally a Lighthearted and clever commercial where friends from two bordering countries share a couple of Tecates over a wall,”. “With this spot, Tecate is acknowledging an ongoing conversation. While raising a glass to beer’s uncanny ability to bring people together in a positive way.”

How to Work with Eccentric, Disorganized Creatives

Let’s face it, designers can be wacky. As a meeting planner, you’ve probably encountered your fair share of eccentric, opinionated, and disorganized designers—especially when they’re outside contractors. Yet if you want to make your event a success, you know you need them. So what can you do?

Here’s the good news: With a few tweaks to the way you work together, your graphic designer can become one of your biggest allies. Here are three keys to working with designers that will ultimately help improve your work process and bring your vision, and most importantly, your client’s vision to fruition.

Communicate with Words and Visuals. Have you ever outlined your ideas to your designer only to have the first round of layouts appear completely out of left-field? Equipping your designer with the right information from the start goes a long way toward getting just the right look and feel for your event.

Tani embraced a client’s love of Hawaiian watercolors to design a conference theme.

The more examples you can bring to the table of what you like and what you don’t—from overall themes to specific fonts, colors, and imagery—the more your materials will flourish. I recently had a client who loved Hawaiian watercolor paintings, and we were able to wrap an entire event around that design theme. Creative freedom is a wonderful thing, but really understanding the meeting or event’s vision and effectively communicating it to your designer is paramount.

Defining Those All-Important Due Dates. How is it that some of the most important deliverables—like your printed collateral—always end up as last-minute ordeals? Thankfully, there’s a simple way to avoid the stress. For starters, once you’ve established your key delivery dates, request a formal production schedule from your designer based on those precise dates.

In addition, it’s important to remember that all good things take time to develop and an effective creative campaign is no exception. So be sure you and your designer create a realistic production schedule that takes into account all the steps of a successful campaign, from design to printing to shipping. The designer needs time to conceptualize, research, develop, present, revise, finalize, and coordinate for print. Then the printing process has its own schedule, needing time for setup, ordering stock, reviewing proofs, printing, re-proofing, drying, trimming, binding, mounting, packaging, and shipping. And shipping should never be taken for granted—even the most efficient outfits encounter traffic and weather delays. Finally, don’t forget to build in a buffer for the potential hiccups that always seem to arise.

Instilling Trust in Your Relationships

Even under the best circumstances, a well-formulated production schedule can easily go askew—pulling rabbits out of hats is often just part of the job, right? Last-minute, complex, or even forgotten items are inevitable so having a trusted relationship with your creative partner can pay dividends in crunch time.

As with any good working relationship, these partnerships take time and effort to develop. Just as you have nurtured relationships with hotels and production companies, your designers have their own competent vendors that can help when the chips are down, including printers, sign producers, specialty item vendors, and shippers. When your back is against the wall, don’t be afraid to reach out to your creative partners to help you deliver your products, as expected, on time, or sometimes even out of thin air.

There’s a reason why you were hired for your position—because you’re great at what you do. Your best work likely results from the trust your client has placed in you. Learn the right way to place this trust in your creative team and the results can be equally dazzling. Set clear expectations, outline your vision, and establish mutually-agreeable timelines. The better you can organize and communicate with your designers, the more likely it is you’ll end up with showcase-worthy materials and, more importantly, highly valued, long-lasting partnerships.

Devin Tani, an innovative designer based in Portland, Oregon, runs a creative studio specializing in the meeting and incentive industry. From graphic design, promotional, and copywriting services to a comprehensive array of printing and finishing solutions, Devin has worked with clients such as Chevron, Goodyear, and Gallo Wines for over a decade, helping them elevate the attendee experience. DevinTaniDesigns.com

TARGET DEBUTS NEW CLOTHING LINE WITH A POP-UP PLAYGROUND

TARGET DEBUTS NEW CLOTHING LINE POP UP PLAYGROUND,  To celebrate the launch of Cat & Jack, its new clothing line for kids and babies. Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground.

The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some of whom actually helped Target design the clothing line—made their entrance by sliding down the centerpiece of the activation, a giant carnival slide. Celebrities including actresses Blake Lively, Jenna Dewan-Tatum, Rachel Bilson and lifestyle expert Camila Alves were among VIP guests.

From 10 a.m. to 6 p.m. on Saturday and Sunday, the Pop-up Playground was free and open to the public. Attendees could park their strollers in a designated area. They then grab a pair of Target-branded sunglasses from a brand ambassador. High fives to the staffers who, each time we visited, managed to stay upbeat despite the scorching summer heat.

Once inside, families could play a game of corn hole, use rope Xs and Os to play tic-tac-toe or hop in line at the two-story gumball machine. Inside each ball were prizes including gift cards (we scored one for $5), stickers featuring artwork from the Cat & Jack collection and other giveaways.

Just past a step-and-repeat, attendees could fill out a short waiver, pick up a burlap sack and take their turn on the slide. Based on the expressions we saw on riders’ faces (and personal experience), the slide offered just the right blend of sheer terror and excitement. We also loved the wristband that let you skip the waiver line on return visits.

Cat & Jack

On the other side of the Pop-up Playground, families could grab a prop (moustaches, hearts, Cat & Jack flags, glasses and a crown were among the options), and step into a hot air balloon set for a photo. Engagements included free nail art applications, temporary tattoos and a fresh “do” at the SoCozy Styling Bar. A couple of carts offered ice-cold popsicles, and a water station kept people hydrated throughout the day. Across social media, #CatandJack and #SoCozyKid tracked all the action.

Family-friendly events can be a marketing challenge. They have to appeal equally to the attention spans of kids while conveying their value proposition to parents. This event offered a smart mix of both, intriguing adults with a taste of Target’s signature design sensibility.  As well style while entertaining kids just long enough to make it a worthwhile outing. Or, in our case, entertaining kids so well they beg to go back and hit the slide.

Posted on by Jessica Heasley