Top Trends to Ensure Corporate Event Success in 2021

Corporate Event Trends for 2021

As per the Special Events magazine report, 96% of those dealing in event planning and production are expecting to see a rise in their business in the year 2021. With that said, the upcoming year so far seems to be really lively and energetic when it comes to corporate events and their increased importance. The all-so-important events will require even better planning and features that make them stand out among the rest.

With our focus set on the future and the hope to make corporate events in the year 2021 successful,

which trends do you think should be followed by businesses around the globe?

No clue? Fret not; we have got you covered!

  • The Rise of Mindfulness

Mindfulness refers to incorporating the health factor in corporate event planning. This includes the realization of how we influence the health of others and what can be changed to improve an event experience.

As per a basic study conducted by the Global Wellness Institute, employees tend to be more satisfied, more productive and less stressed if their wellbeing is cared for and given importance to.  

Wellness and sustainability are two things that are linked to the mindfulness factor. This is a psychological process that emphasizes the understanding of how the existing moment and atmosphere is affecting one’s self and others around them. When made a part of corporate events, the practice of mindfulness can help the attendees not feel uncomfortable in the crowd or develop an inferiority complex for any reason whatsoever. It will encourage participant engagement and keep your events as fascinating as possible.

  • AR, VR, and VI

Creative technology is revolutionizing businesses, and there is no question that they have the tendency to improve the overall experience for the audiences of corporate events. Virtual Reality (VR) is said to be really powerful and there is a high chance it will become a popular trend in 2021. The technology will be used to make the event more accessible to those who are unable to attend them physically for any reason. This can allow more and more people to benefit from such arrangements just with the use of a headset.

Moreover, fictional elements will be further enriched with the use of Augmented Reality (AR). Famous applications like Pokémon Go have the potential to be used as something that helps event delegates for instance, in finding their way around, etc.

This combination of AR and fiction will enable the attendees to head where they need to within the event premises by simply peering through AR-powered applications in their smartphones.

Further, Artificial Intelligence (AI) is something that is already being used for business purposes such as customer service chatbots. The same bots can be used to answer the event attendees regarding any general questions that they have.

  • Event Site

Needless to mention, the world has lately seen a massive rise in the demand of unique, creative venues for corporate events and this will just continue to grow in the year 2021. As much as people like to go for mediocre venues thinking it will not have that much of an impact, the venue actually is one of the most notable things that can make corporate events successful. Good venues leave a lasting impression on people and are very much likely to be the reason people remember your events.

Not sure how to catch up on the latest corporate event management trends in 2021? Let the team at Scottsdale Corporate Events do it all for you. Visit the website now!

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